Madhapur
+91 89785 60143
ఎల్లిపాయ కారం
Ellipaya karam is the garlic and red chilli powder every Telugu kitchen keeps within reach. We named our restaurants after it, and we cook the Telangana and Andhra dishes that go with it: vepudus, gongura, bagara rice, ghee roasts and a full Inti Bhojanam thali.




Invest in a restaurant and let our team build and operate it under the FICO model: Franchise Investment, Company Operations.
Our story, our restaurants and the people behind them.
Every major Indian cuisine has its celebrated restaurant brands. Punjab has national chains, and South Indian tiffin has hundreds of names. Authentic Telugu food, spanning Telangana and Andhra traditions, has stayed largely unorganised.
Ellipayakaram was created to change that. We opened our first restaurant in Hyderabad in February 2025. Today three Ellipayakaram restaurants are open across the city, in three formats, with two more on the way.
Our recipes come from home kitchens and are standardised by our culinary team so that a Gongura Chicken tastes the same in Madhapur as it does in Nanakramguda. Every outlet is run by the company to the same kitchen SOPs and quality bar.
To build India's most loved Telugu restaurant brand, preserving authentic flavours, recipes and traditions in a modern dining experience.Our mission
130 seats open today · 290 when all five are open
Each square is one seat.
Ellipayakaram is a brand of Siddhi Vinayaka Foods & Beverages (SVFB), a Hyderabad-based, multi-brand food and beverage company. SVFB builds, operates and franchises restaurant brands, and brings over a decade of franchise development experience to each of them.
Over a decade in franchise development and restaurant scaling. Has built and scaled multiple food brands and the systems behind them.
We are not just opening restaurants. We are building the future of Telugu cuisine.
MasterChef India finalist. Leads menu development, recipe standardisation, kitchen SOPs and chef training.
Authenticity should never be compromised while scaling.
Bring Ellipayakaram to your city with a professionally managed restaurant investment.
FICO: Franchise Investment, Company Operations
This is not a traditional franchise. You invest in and own the restaurant; our team builds it, staffs it and runs it every day to the same standards as our company outlets. It is designed for passive, professionally managed ownership.
Ideal for commercial hubs, office clusters and high streets.
Ideal for destination locations, residential catchments and premium commercial zones.
Figures are indicative ranges for planning. Final numbers are agreed with each partner based on site, format and city.
Tell us about yourself and the city you have in mind. Our franchise team will call you back with the full deck and a site assessment.
Or call 99084 97575
Reserve a table, plan a catering order or talk to us about a franchise.
Pick your restaurant, date, time and party size. The restaurant will confirm your table on WhatsApp.
Siddhi Vinayaka Foods & Beverages Pvt. Ltd.
Plot No. 1145 & 1146, Ground Floor, Sri Swamy Ayyappa Society, Mega Hills, Madhapur, Hyderabad, Telangana 500081
APHB Colony, Rd No. 4, beside Funzo Foodzone, DLF Cyber City
12 PM – 12 AM, all days
Gowlidoddy, Nanakramguda
7:30 AM – 11:30 PM, all days
Catering, private events, feedback or anything else.